UTV Action marked the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings. The channel showcases the best of action flicks including Hollywood in Hindi and blockbuster Bollywood action titles and provides viewers the one stop destination to enjoy the best of high octane content starring the world’s biggest heroes. To further strengthen the premise of the channel and continue with the efforts to make the company’s global franchises locally relevant, UTV Action is now home to the Star Wars franchise in addition to the popular Marvel content with premieres of movies such as The Iron Man series, The Avengers, Captain America: The First Avenger, Thor and more.
UTV Movies is a new age Hindi movie channel which draws on the universal passion for Bollywood fare. The channel promises to deliver instant dose of unrestrained entertainment that encourages the viewer to relax and unwind, expressed creatively through the brand philosophy of 'Soch Mat, Seeti Maar'. UTV Movies is available internationally in over 20 countries, including the US, on the Direct TV platform.